Everyone knows how important creating digital footprints is for a successful business. Here’s what Sri Lankan businesses should consider when creating their online presence…
The World Wide Web has been proved as a great equalizer for the small businesses around the world. However, today’s entrepreneurs can’t just be satisfied with just building a web site–in order to succeed, they have to create great ones that can really catch the viewers’ attention and then turn them into actual paying customers.
Today, most of the customers find out about businesses through the Internet. No matter how they get to hear about your business – through a newspaper, word of mouth, flyers or banners – they will always use the internet to research and find more information about it. So a website will be the first chance you get to make a long lasting impression about you and your business. Having a professional website is important as most of the prospective customers will use the quality of your website to measure the quality of your service.
It seems that the majority of Sri Lankan small-to-medium sized businesses just hand over the designing of their business website to someone they know, who claims to be a web designer; like their father-in-law’s cousin’s son, who has followed a graphic designing course 2 years ago. But if you want to make a statement with your website, this is a bad idea. Nothing says I’m not serious about this business like a bad website.
In today’s highly competitive market, having a well-oiled website for your business could make the difference between succeeding and going bankrupt. In the old days, the customers and service providers used to converse about the products or the services via telephone. But today, this conversation often happens through the content on the service provider’s website.
Web design, SEO and social media
Nowadays if someone can’t find you through Google, they would most likely decide that you don’t exist. So you obviously have to build a website. But that’s not enough. You also have to make sure that it’s easy for potential customers to find and access it. This is where SEO (Search engine Optimization) comes in. It is important to make your website in a search engine friendly manner to ensure that you get the most out of your online presence.
After you establish an online presence for your business, you have to get busy online. You can use Social media websites such as Twitter and LinkedIn as platforms for low-cost networking and business-building. If you already have a Facebook account for your personal use, consider creating page to represent your business. You can do the same on Twitter.
For professional networking, currently there are no other sites that can rival LinkedIn. Make an account, complete your profile, make a company page and join groups that are in your field of business. Then go ahead and join the discussions. Being your own boss is not a suitable job for you if you are shy to blow your own horn; however, promoting yourself shouldn’t be the only thing you do on social media websites. Just like when networking in person, helping out others is a key part of the game.
Pixelystic is a professional web designing company that can offer online solutions for a business of any scale. When you come to us with a project, we will break it down into practical and focused individual tasks that target each of your specific business objectives and deliver the perfect online solution. Even after finishing your web designing project, we will always be available for assistance with further online promotions via SEO and Social Media.